By Rob Porter (2006)
Every organization has unique and proprietary aspects
to its operations; whether it's in-house billing software
or strict internal processes and procedures, organizations
have the need to create content that trains employees
on specific aspects of their business.
The need for this proprietary training has been around
since the beginning of "the corporation"
and through this need the development of in-house
course authoring tools has emerged. It's no longer
acceptable for a company to pay over $200,000 for
the creation of specialized e-learning - in fast changing
working environments, the need for content to be updated
and flexible can cause the price to shoot up even
further. As a result of these costs, less than 1%
of companies can afford this training method. In the
last 5 years more affordable solutions have begun
to surface and in recent years many products have
become readily available.
Economical and Easy-to-Use Collaboration
Platform
Enter QMIND Design Collaboration Platform, created
and made available by a unique group of people in
Portland, Oregon. QMIND is a web-based multimedia-authoring
platform that streamlines the design and production
of e-learning content. The platform provides a shared
workspace and automates many authoring and project
management processes. Highlights of this application's
core platform are: online storyboarding, media file
management, QA issue tracking, PowerPoint importing,
quiz and assessment management and most importantly,
a shared workspace for all project members. All of
this is offered on a monthly per user, subscription
basis.

Imagine that your subject matter expert is in London,
the Flash designer is in Japan and the project manager
is in Dallas. QMIND enables geographically distributed
teams to collaboratively author and produce rich,
interactive multimedia. Because the platform is web-based
and hosted by QMIND, there is no software to install
and it's perfect for distributed project teams.
Cortex:Campus - E-learning Delivery, Tracking
and Management
Training Objectives, a Portland based company, realized
the market need for a truly integrated content creation
tool with a learning management system (LMS) and brokered
a strategic partnership between QMIND and Serebra
Learning Corporation, the creators of Cortex:Campus
Learning Management System.
Cortex:Campus is a full featured LMS that enables
organizations to leverage the internet to deliver,
track and manage training. Cortex:Campus has a long
list of capabilities that meet the mainstream need
of any e-learning solution: comprehensive tracking
& reporting of learner progress, centralized administration,
manager approval loops and an easy-to-use web portal
which can be fully customized to match any branding.
Cortex:Campus also boasts an extensive set of optional
capabilities like e-commerce functionality and instructor
led training registration and scheduling.

In addition to its wide range of features, another
benefit of Cortex:Campus is its scalable platform
that can be completely customized not only in look
and feel but also in functionality. The system allows
administrators to easily modify many aspects of the
learner experience and workflow based on an organization's
existing set of policies. A prime example of its versatility
can be seen when you look at the variety of customers
Serebra serves from a wide range of industries such
as healthcare, financial, education, government, manufacturing,
retail and computer services. All of these industries
have unique perspectives on their internal education
programs and Cortex:Campus adapts to each one.
Cortex:Campus and QMIND vs. the Traditional
LCMS
A learning content management system (LCMS) is defined
as a multi-user environment where subject matter experts
(SME) can create, deliver and manage e-learning from
a single source. Because the LCMS is the corporation's
version of the traditional course management systems
initially developed for higher education, many LCMS
lack a truly collaborative course creation environment.
Often the storyboards are created in PowerPoint with
scripts and images edited in Word documents. Animations
are bundled into emails that are sent to the various
SME, Flash developers, instructional designers, graphic
designers and audio talent. Communications about the
project are handled via e-mail or telephone leading
to gaps in information for many project members.

The joining of Cortex:Campus and QMIND solved these
logistical and management problems by creating a truly
integrated and seamless content creation environment
that can be accessed by many project members, from
any location. Some of the biggest advantages this
solution has over traditional LCMS are the collaboration
and project management tools available within the
platform. Take the content review process; with the
QMIND platform all parties can access the content,
review it and, within the system, make notes, comments
and schedule corrections to the content. Additional
advantages include the ability to import data from
various programs like Microsoft PowerPoint and Macromedia
Captivate and export the training in XML format that
can then be converted to an applet and run independent
of an LCMS. The content becomes portable and easy
to deploy and manage with Cortex:Campus.
Integration of QMIND E-learning and Cortex:Campus
LMS with One Touch Updating
The synergy between these two platforms becomes apparent
with the introduction of One Touch Updating. The only
thing constant about a business, especially a growing
business, is that it is changing. Sales procedures
change, products are updated, services are expanded.
businesses constantly evolve. So too should the training.
The developers at QMIND and Serebra coupled their
systems to constantly synchronize updates on demand.
Since the QMIND system is directly linked to the Cortex:Campus
LMS updates are seamless and instant with the click
of the "publish" button. The modification
process consists of three straightforward steps:
- Through the internal communication system in QMIND,
the project manager notifies the persons involved
in the content change, such as the SME, graphic
designer and instructional designer, and all tasks
are assigned and scheduled.
- The SME updates the storyboards, the graphic designer
adds new images and the instructional designer reviews
the updated content for consistency, relevance and
effectiveness.
- Once the tasks are completed and all parties have
signed off on the updates, the project manager accepts
the changes and clicks the publish button. The content
is immediately updated.
Once content is added to the Cortex: Campus LMS it
can be added to a variety of curriculum that may include
off the shelf courses as well. The content can also
be included in learning paths that complement classroom
training, presentations and seminars within and outside
of the organization
The Application of the QMIND/Cortex:Campus
Solution
We have established that the QMIND and Cortex:Campus
solution streamlines the development process, but
by how much? One company found that this development
solution saved them 50% of the time it took to create
their professional grade content. The content created
is quality courseware that includes Flash animation,
high-end graphics and an occasional video simulation.
Prior to streamlining the process, it took them up
to 8 weeks to create each complete course. Using 5
people to complete the course, the project totaled
approximately $24,000 in payroll. By using this solution
they increased efficiency and were able to save up
to $12,000 per course! With the creation of their
third course, the company's ROI for the solution had
been realized.
Another attractive and cost saving feature is the
fact that this is a completely hosted solution. Customers
save not only time and payroll but also hardware and
internal bandwidth. Many systems require that they
be installed locally at the customer's site causing
a resource burden and extra equipment costs. By utilizing
Cortex:Campus, companies are saving money and anywhere
between a month to a year of implementation time,
leaving the project teams open to focusing on what
matters most. training!
Combined Feature Set for Cortex:Campus &
QMIND
- General Features
- Multi-user, Web Based
- Project Management
- Workflow Automation
- Document Management
- Live Collaboration and Messaging
Content Creation Features
- Instructional Design Tools
- Storyboarding
- Content Review Management
- QA Issue and Bug Tracking
- Content Sharing w/3rd Party tools
- Media Asset Management
- Rapid Multimedia Development
- Courseware Publishing
- Live Updates of Publsihed Content
Deliver, Track and Manage
- Online Course Delivery and Tracking
- Departmental Management
- Webinar Event Management
- Classroom Registration
- Classroom Waitlisting Capabilities
- Testing Creation
- Curriculum and Skill-Path Management
- Synchronization with 3rd party vendors
- Manager Approval Loop
- Learner Discussion Boards
- Upload Off the shelf content
- Blended Learning Paths
The combination of QMIND Design Collaboration Platform
and Serebra's Cortex:Campus LMS not only provides
a huge value for any organization that wants to create
and deliver their own training, but it also enables
organizations to efficiently utilize their budgets
and payroll. This 100% fully hosted solution can be
up and running within a day. There is no need for
additional IT staff or servers. In short, the combination
of these tools offers a streamlined, efficient and
powerful content creation and delivery solution.
Rob Porter is the president
of Training Objectives, an e-learning
resource company that assists their clients in increasing
revenues and reducing operating costs through the
use of e-learning content, tools and techniques. To
contact Rob, e-mail him at rob.porter@trainingobjectives.com.
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